Cooper Tires
Brand Strategy
Digital Strategy
Digital Design
How do you implement a digital driven mindset within an international organization? We’ve managed to restructure the digital landscape for Cooper Tires within an extremely short timeframe.
The challenge
Creating a clear and easy customer journey. Redefining the complex process of finding the right tire that fits under your vehicle and becoming the best online tire search tool that connects potential customers to dealers and drives additional sales in a measurable way. How do you create a digital funnel that filters all those touchpoints?
Our tactic
Streamlining social media activities throughout Europe and thus enabling enormous growth in the online community. Cooper Tires has been officially selected by Tyrepress.com as the fastest growing tire brand on social media.
The result
The digital world is accelerating faster and faster and it’s becoming extremely hard to keep up for our dealers. By connecting our 'dealer locator' to custom dealer pages, we can support dealers in providing their customers with the ultimate online experience in order to generate greater amounts of traffic to their physical stores.
From design elements to a design system
With digital at the core of their organization, and the creation of new content, pages and newsletters, as the main point of operation. We used a design system methodology to take efficiency in digital productions to a new level. Through a digital library that stores all the design elements, we created a drag & drop system that can create stunning new pages or newsletters in minutes. Increasing the speed & efficiency and maintaining brand consistency.
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