How do you show 30 years of unmatched quality?
We wanted to show the unmatched quality from Hartman and make it more accessible to a younger audience.
We decided to dust off an old servant and re-use three old commercials that were shot over 30 years ago. These displayed their strong selling points: a Hartman does not fade in the sun, it can stay outside the whole year and it is easy to clean. 30 years later and these values still hold up today and there is nothing as strong as being able to keep your promises as a brand.
By reviving the old commercials and giving them a modern feel, we were able to emphasize Hartman's promises and make it more accessible to a younger audience at the same time. We saw an 155% increase in sales among the target audience after launching this nationwide campaign.