The latest hype, Vtuber avatars

Customer Movella
Brand Strategy
Marketing Strategy
Visual identity

A VTuber, or Virtual YouTuber, is a personality or character represented by an animated avatar. Movella is launching a revolutionary new company called Obskur, which makes VTube possible with smart software. The question they asked us is: how do you create a unique identity that appeals to the desired target group?


Working with talented teams from Toronto, LA, and Enschede, we've created a distinctive and inspiring identity for Obskur that shows the limitless power of anonymous creativity. VTubers are gaining popularity, especially in international online communities.

Through intensive cooperation, we have been able to capture the essence of Obskur and powerfully translated it into an identity that embodies its values and ambitions. The “ghost avatar” symbolises the brand's ability to transcend borders and stimulate the imagination.

“You can be anyone or anything. It is your creativity that sets the limit. With this striking identity, Obskur is ready to make a profound impact and leave an indelible impression on the world. Or actually, to give the world a whole new dimension”

Thijs Mensink
Creative director at KEMARI®

Character design

Curious about the potential of 
your brand? Feel free to get in touch.

Vincent Bilanovic Kemari
“Ik help je graag, neem vrijblijvend contact op”
Vincent Bilanovic
Sales manager at KEMARI®
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